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studio_refract

Aisha

@studio_refract

Strategic Creative and Marketing Management Specialist

Pays-Bas
Néerlandais, Anglais
Certaines informations sont présentées en anglais.
À propos de moi
Hi! I'm Aisha, the founder (and sole human) behind Studio Refract. Ever felt lost in the possibilities of social media and marketing? I’m here to provide high-level marketing advice and hands-on services at an accessible student rate. I help your business shine without the agency price tag or corporate fluff. Why me? • Education: BSc in International Business & finishing my MSc in Marketing Management. • Experience: I’ve managed full-stack marketing for a SME, growing reach by 190%. • Personal: No templates, everything I create is tailormade for your vision. Let's chat! ✨... Plus d’infos

Compétences

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studio_refract
Aisha
hors ligne • 

Voir mes services

Conseils en Marketing
I will provide marketing strategy advice for small businesses

Expérience professionnelle

Marketing Strategy Intern

VR Nederland • Temps partiel

Feb 2025 - Dec 202510 mos

As a core member of the marketing team, I operated at the level of a junior marketeer, managing the full spectrum of marketing from high-level strategy to day-to-day execution. Social Media Management: Orchestrated presence across Instagram, TikTok, Facebook, and LinkedIn, including strategy development, planning, and performance reporting. Content Creation: Produced 17 professional social media videos using CapCut and DaVinci Resolve, alongside copywriting and photography that aligned with brand identity. Web & SEO: Implemented website changes for various landing pages (Trainings, Teambuilding, etc.) on both vroplocatie.nl and vrnederland.nl. AI Innovation: Developed and implemented custom AI agents (Mira for marketing, Coby for copywriting, and Lily for LinkedIn) to drive organizational innovation. Campaign Management: Developed and executed major campaigns, including the Summer, Winter, and Host Recruitment campaigns. Graphic Design: Designed a wide range of print and promotional materials, including game banners, sales decks, and brochures. Key Achievements Exponential Reach Growth: Formulated a strategy for VR op Locatie that resulted in a 190% increase in reach during the peak breakthrough phase (May-June) through consistent, strategic posting. Viral Performance: Executed a paid host recruitment campaign that achieved a viral reach of 35,900. Strategic Depth: Conducted comprehensive internal and external analyses to build a concrete social media communication strategy from the ground up. Academic Application: Successfully translated Master’s-level theoretical frameworks and analytical skills into practical, data-driven marketing solutions. High-Level Recommendation: Received a 9/10 final evaluation with a "without reservation" recommendation, noted specifically for high independence, creativity, and professional impact.

Barista and Content Creator

Frankie's Bubble Tea • Freelance

May 2024 - Dec 20247 mos

Created social media content, filmed, edited and managed socials. All while simultaneously independently running the store.