Aayushi A
Product Marketing GTM Strategy
Compétences
Expérience professionnelle
Content Strategist — Palik Ltd
Retail ABC • Temps plein
Apr 2025 - Aug 2025 • 4 mos
Built the brand's entire content operation as sole operator for a premium luxury footwear brand. Developed 12-week content calendar, editorial series, and full LinkedIn presence from scratch. Grew LinkedIn daily impressions from 2.4 to 13.6 and total impressions from 99 to 1,673. Wrote website copy, founder narrative, and 90+ social assets.
Marketing Executive & Team Lead — SaaSPay
Fintech • Temps plein
Jan 2022 - Jul 2023 • 1 yr 6 mos
Built and owned B2B inbound growth from zero for an early-stage fintech SaaS — no agency, no playbook. Drove 3x SQL growth and 45% CPL reduction in 12 months through SEO, content strategy, and intent-mapped landing pages. Conducted Voice of Customer research with finance and operations buyers, translating findings directly into ICP definitions and messaging. Built competitor intelligence dashboard and content operations system adopted across marketing and sales. Promoted to Team Lead within 6 months.