
abbashus
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Graphic designer
Willow Run • Temps partiel
Dec 2025 - Present • 5 mos
Designed a complete brand identity for an online organic food website focused on promoting 100% natural and chemical-free products. The goal was to create a clean, trustworthy, and visually appealing brand that reflects the values of health, sustainability, and an organic lifestyle. I developed a range of design assets including logo concepts, website banners, social media posts, and promotional graphics. The visual direction was inspired by nature, using earthy color palettes such as greens, browns, and soft neutrals, combined with modern, minimal typography to create a fresh and authentic look. A key challenge was to make the brand stand out in a competitive organic market while maintaining a natural and honest feel. To solve this, I built a consistent visual system that could be used across all platforms, ensuring strong brand recognition and a cohesive user experience.