Alex B

Founder & Creative

Jan 2026 - Present • 6 mos

I run ABCreative, an independent creative studio specialising in branding, graphic design, websites, content, photography and video. I work directly with clients from initial ideas through to final delivery, shaping creative concepts, developing visual identities and producing clear, engaging work across digital and print. My role also includes project management, client communication and helping businesses and organisations present themselves with greater clarity and confidence.

Marketing & Communications Coordinator (Formerly Media Assistant)

May 2021 - Dec 2025 • 4 yrs 7 mos

Employed by Shrewsbury Town FC Foundation, the charitable arm of Shrewsbury Town Football Club. I worked across marketing, communications and creative production for Shrewsbury Town FC Foundation, progressing from Media Assistant to Marketing & Communications Coordinator. My role covered the organisation’s visual identity and day-to-day communications across digital and print. I designed campaign materials, reports, social media content, event graphics, signage and promotional materials, while also managing website content and supporting the Foundation’s wider marketing activity. I produced photography and video to document projects, events and community stories, helping communicate the Foundation’s impact to supporters, partners, funders and the wider public. This included planning content, interviewing participants, writing copy and developing case studies that made the organisation’s work clear and engaging. I also created illustrative and character-based work, including the development of the Foundation’s mascots, Blue and Amber, and contributed to collaborative projects with Shrewsbury Town Football Club. The role gave me broad experience in managing a brand across multiple channels, balancing creative ideas with practical communication needs, and taking projects from the initial concept through to final delivery.