Abdul Wahab

PPC Campaign Specialist | Amazon, Meta & Google Ads Expert

Ford Medical • Temps plein

Jan 2022 - Present • 4 yrs 4 mos

Executed and optimized PPC advertising campaigns across Amazon Sponsored Ads, Google Ads, Walmart Connect, and Meta Business Manager. Developed ROI-focused strategies achieving higher conversion rates and lower ACoS across multiple marketplaces. Conducted detailed keyword and audience research to design campaigns that convert clicks into sales. Created ad copy, visuals, and targeting funnels for product awareness and retargeting audiences. Implemented tracking and attribution systems using UTM and Data Studio dashboards. Managed over $200K in ad spend delivering measurable returns for eCommerce clients. Enhanced ROAS and conversion through continuous A/B testing and campaign scaling. Collaborated with clients on sales forecasting, bid adjustments, and competitor benchmarking. Ensured full transparency through weekly performance and optimization reports.

Etsy, TikTok Shop & Niche Marketplace Manager

Kandaka Safia • Temps partiel

Dec 2019 - Present • 6 yrs 5 mos

I managed complete Etsy store setups, creating SEO-rich listings and running effective promotional campaigns to maximize visibility and sales. Additionally, I launched successful TikTok Shop storefronts by leveraging viral content strategies to drive engagement and conversions. Beyond mainstream platforms, I optimized product visibility across niche marketplaces such as Faire, Michaels, and Shop Premium Outlets. To further enhance brand reach and boost sales, I also developed and implemented strategic influencer partnerships.

Multi-Channel Operations Manager | SellerCloud & Shopify Integration

The Posh Tech LLC • Temps plein

Jan 2023 - Dec 2024 • 1 yr 11 mos

Handled integrated store management for brands operating across Amazon, Walmart, eBay, and Shopify using SellerCloud automation. Configured multi-channel synchronization, inventory linking, and product data pipelines. Improved store efficiency by automating over 190 scheduled tasks for listing updates, price changes, and order syncing. Monitored queued jobs, system logs, and data accuracy to maintain platform health. Collaborated with technical teams to enhance product feed structures and prevent duplication. Increased productivity by reducing manual updates through flat-file optimization and workflow automation. Oversaw catalog accuracy, product variations, and pricing alignment across all channels. Delivered centralized performance analytics and sales insights to stakeholders. Supported business scaling by standardizing reporting and multi-platform communication