Abdullah Abuzar

SEO Executive

Dec 2024 - Present • 1 yr 10 mos

Individually handled brands, created monthly seo reports and monthly strategic plans, managed different CMS including wordPress, shopify and contentful, optimized GBP's of different clients. Built and maintained good amount of different contextual backlinks, earning brand mentions on AI tools and platforms through consistent off-page efforts. Conducted monthly technical SEO audits, integrated GSC, GA4 and GTM across websites and achieved 100/100 page speed scores on both mobile and desktop, and enhanced overall site performance through technical SEO. Grew organic traffic from 57 to 201 visits, expanded organic keyword from 29 to 188, increased referring domains from 41 to 201, and boosted total backlinks from 75 to 613, while scaling Authority Score from 4 to 15, securing a 15 US market traffic share, achieving 14 AI visibility points on ChatGPT and other AI. Independently operated website structure and development by coordinating with developers, while partnering with content writers for blog publishing and SEO planning, and collaborating with designers to execute infographics and visual campaigns. Successfully worked in different countries from USA to UAE, managing brands in different niches ranging from fashion, raw materials, health & wellness, construction, and logistics, to both B2B and B2C target audiences. Performed SERP analysis to understand search intent, ranking factors, featured snippets, People Also Ask results, and content formats used by top-ranking competitors. Conducted website content audits to identify outdated, thin, duplicate, cannibalized, and underperforming pages and suggested opportunities for content consolidation and improvement. Worked on internal linking strategies to improve topical relevance, distribute authority across important pages, and strengthen website crawlability. Performed keyword mapping across landing pages and blog content to ensure target keywords were aligned with the appropriate search intent and website URLs.

SEO Internship

Sep 2024 - Dec 2024 • 3 mos

Assisted in managing SEO campaigns, conducting keyword research, on-page optimization, technical audits, and monthly SEO reporting across multiple client websites. Built contextual backlinks, supported off-page SEO efforts, optimized Google Business Profiles, and improved website visibility across search engines and AI platforms. Worked with WordPress, Shopify, GSC, GA4, and GTM while coordinating with developers, content writers, and designers to implement SEO strategies and website improvements. Gained hands-on experience managing SEO for B2B and B2C brands across multiple industries and international markets, including the USA and UAE.