Umar Shabeer

Tracking & Measurement Specialist

Dec 2024 - Present • 1 yr 9 mos

I identify and resolve the technical and on-page issues that limit a website's organic visibility. This includes SEO audits, crawlability and indexing analysis, site structure, internal linking, metadata, on-page optimization, and Core Web Vitals. I analyze what is preventing important pages from being properly crawled, understood, and indexed, then turn those findings into specific, implementation-focused fixes. The goal is a technical foundation that gives a website an accurate, unobstructed chance to rank on its own merits.

Technical & On-Page SEO Specialist

Jan 2022 - Present • 4 yrs 8 mos

I set up, validate, and troubleshoot tracking systems so website and advertising data is recorded accurately. This includes Google Tag Manager, Google Analytics, conversion tracking, event tracking, and Meta Pixel implementation, along with diagnosing tracking issues across existing setups. I fix problems such as missing conversions, duplicate events, incorrectly configured tags, and tracking that breaks after a website redesign or migration. The focus is always the same: implementation that is correct, validated, and gives you data you can actually rely on for measuring performance.