Adekunle

Email Marketing Specialist

Feb 2026 - Present • 8 mos

I focus on email marketing strategy, email campaign management, newsletter design, email copywriting, and marketing automation to help businesses communicate more effectively with their audiences. My approach combines clear messaging, professional email design, audience segmentation, and structured campaign planning to create email marketing systems that support customer engagement and retention. My email marketing work includes planning promotional campaigns, creating branded email templates, developing newsletters, organizing subscriber lists, and writing persuasive email content tailored to specific audiences. I focus on making every email clear, relevant, and aligned with the business's marketing objectives. Whether the goal is to introduce a new product, share company updates, nurture leads, or encourage repeat purchases, I prioritize useful content and a consistent brand voice. I also focus on email campaign structure, subscriber engagement, and audience segmentation. Organizing subscribers into relevant groups can help businesses deliver more personalized communications instead of sending the same message to every contact. I consider campaign objectives, audience interests, email frequency, subject lines, calls to action, and overall readability when planning email communications.

MailerLite Automation Specialist

Jul 2025 - Present • 1 yr 3 mos

I focus on MailerLite account setup, email automation, subscriber management, landing pages, signup forms, and automated email sequences. My goal is to help businesses organize their email marketing processes and create structured communication workflows that connect with subscribers at relevant stages of their customer journey. My MailerLite work can include configuring account settings, organizing subscriber groups, creating signup forms, designing branded email templates, and setting up automation workflows. I pay attention to the structure of each workflow, the purpose of each email, and the conditions that determine when a subscriber receives a message. Proper planning helps create a more organized experience for both the business and its audience. Welcome email automation is one important application of MailerLite. A welcome sequence can introduce a brand, deliver promised resources, explain available products or services, and guide new subscribers toward relevant next steps. Depending on the business requirements, I can help structure email sequences around onboarding, educational content, announcements, lead nurturing, and customer engagement.