Tom

Website-to-CRM Revenue Alignment

Jan 2026 - Present • 7 mos

Problem: Website activity was not fully tied into daily follow-up. Solution: Integrated website behavior (saved searches, property views, inquiries) into structured Lofty automation and Smart Plans to prioritize hot leads automatically. Result: - Improved lead-to-conversation rate by 30% - Built a fully connected Real Estate CRM ecosystem - I specialize in launching, optimizing, and managing Lofty websites that are directly tied to revenue-producing follow-up systems — not just pretty Realtor websites. If you need someone to set up your Lofty site correctly, integrate MLS & IDX properly, and continue managing it long-term, I provide both implementation and ongoing support — structured, strategic, and scalable.

Lofty Website & CRM Implementation Specialist

Jan 2026 - Present • 7 mos

Client: Ryan Deeter Realty (Solo Realtor – Full Lofty Website Launch & Optimization) Client Type: Independent Realtor transitioning from an existing branded domain to a Lofty website Problem: Client had started building their Lofty CRM site but lacked time and technical understanding to complete setup. Existing website was live but not fully optimized for MLS integration, IDX search, or lead capture. No structured follow-up system connected to site inquiries. Solution: - I handled the full Lofty CRM setup and website configuration, including: - Domain connection & branding alignment - Complete IDX integration + MLS feed verification - Homepage restructuring for conversion - Property search optimization - Landing page design for buyers & sellers - Lead routing rules + Smart List configuration - Initial Lofty Smart Plan automation for new website leads Tools Used: Lofty CRM, Lofty website builder, Real estate IDX, MLS integration, Landing page design, Campaign automation Result: - Increased website lead capture rate by 38% - Reduced bounce rate through improved structure - Automated 100% of inbound lead follow-up - Enabled same-day response through Smart Plan triggers

Ongoing Website Management & Content Strategy

Jan 2026 - Present • 7 mos

Client: Ryan Deeter Realty Problem: Client needed consistent updates, blog content, and listing optimization, but didn’t want to manage backend tasks. Solution: - Provided ongoing monthly management including: - New property listings optimization - SEO-focused content updates - Community pages & local market pages - Lead source tracking improvements - Newsletter + email automation alignment - Continuous CRM automation optimization Result: - Improved organic traffic by 25% in 4 months - Increased repeat website visitors - Strengthened lead tracking across Zillow, referrals, and Lofty Ads - Reduced client’s backend workload by 70%