
Adhitya Budhi P
Performance Marketer Meta TikTok Google Ads
Compétences

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Portfolio
Expérience professionnelle
Digital Marketing
My Blog – My WordPress Blog • Temps plein
Apr 2023 - Jul 2026 • 3 yrs 3 mos
Developed paid advertising strategies across Meta Ads, TikTok Ads, and Google Ads, resulting in a 32% increase in campaign ROI over 12 months. Executed advertising campaigns for both B2B and B2C business models, consistently achieving a ROAS of 6, surpassing the target of 4. Conducted market and competitor research to refine targeting, successfully reducing customer acquisition cost (CAC) by 25%. Created and delivered 10 advertising content briefs per week, including copywriting tailored to each platform and audience segment. Managed cross-platform advertising campaigns with a monthly budget of approximately IDR 500 million, covering both B2B and B2C markets.
Digital Marketing
PT. Dapur Mama Kustom • Temps plein
Sep 2022 - Apr 2023 • 7 mos
Developed and executed digital marketing strategies to increase brand awareness and online engagement. Conducted market research and customer analysis to identify trends and inform product positioning. Managed and scheduled weekly content for social media platforms, resulting in a 20% increase in follower growth and engagement. Supported sales of custom motorcycle parts and complete motorcycle units, contributing to a monthly revenue increase of 15% on average.
Marketing Supervisor (promoted from Marketing)
PT. Cipta Besar Bersama • Temps plein
Oct 2019 - Sep 2022 • 2 yrs 11 mos
Joined as Marketing and was promoted three times in three years, from Marketing to Leader Marketing, then Digital Marketing, and finally Marketing Supervisor. Digital advertising: 1. Built ad plans and strategies on Meta Ads and TikTok Ads with a consistent ROAS of 5x to 7x per campaign 2. Ran weekly market research on 50+ tags, hashtags, and trends to keep the ads relevant Tracked CTR, CPC, and ROAS, and made adjustments that improved campaign efficiency by 20% to 30% month over month Team and sales: 1. Supervised a team of up to 15 people and made sure daily targets and KPIs were met 2. Built sales strategies that raised quarterly revenue by 12% 3. Found bottlenecks in campaign execution and fixed them, improving efficiency by 25% 4. Delivered weekly and monthly performance reports to senior management for decision making