Troy Dubeau

eCommerce & Meta Ads Specialist

Freelancing Career • Freelance

Feb 2020 - Present • 6 yrs 8 mos

I work as an independent eCommerce specialist, helping online store owners solve the technical and advertising problems that hold back their sales. My core focus is fixing Google Merchant Center issues, including product feed errors, policy disapprovals, and suspensions, so stores can get their products approved and showing on Google Shopping again. I also set up accurate GA4 ecommerce tracking, making sure every purchase, add-to-cart, and checkout step is tracked correctly, giving store owners reliable data to make better business decisions. Alongside this, I plan and manage Facebook and Meta ad campaigns built specifically for ecommerce brands. This includes setting up the Meta Pixel and Conversions API correctly, creating ad campaigns that target the right buyers, and optimizing them to lower costs while increasing sales. Because I work only within ecommerce, I understand the full picture, how shopping feeds, tracking, and ads all connect, rather than treating each one as a separate task. This lets me spot problems others miss and fix issues at the root instead of applying temporary patches. Throughout my freelance work, I've helped store owners recover disapproved feeds, clean up broken tracking setups, and launch ad campaigns that generate real, profitable sales rather than just clicks. I communicate clearly at every stage, deliver work on time, and stay available for support after a project is finished. My goal with every client is the same: clean data, approved feeds, and ads that genuinely grow their store.