Sadheen

E-commerce Marketing Specialist

Alicia DiMichele Boutique

Feb 2025 - Present • 1 yr 3 mos

I manage the complete Facebook and Instagram advertising for Alicia DiMichele Boutique, a leading e-commerce fashion brand. I handle the full campaign setup, management, optimization, and scaling of their ads to drive strong sales growth. ➡️ Major Duties: ✅ Full Facebook and Instagram Ads campaign setup (audience research, creative strategy, funnel building) ✅ Writing high-converting ad copy and selecting/designing ad creatives ✅ Daily campaign management and optimization for better performance ✅ A/B testing audiences, creatives, and offers to maximize ROI ✅ Retargeting website visitors and cart abandoners with dynamic ads ✅ Scaling winning campaigns to drive consistent growth ✅ Providing detailed performance reports and strategy updates ➡️ Success Highlights: ✅ Achieved a strong ROAS (Return on Ad Spend) of 7–8X, significantly exceeding industry averages ✅ Consistently generated profitable sales at a low cost per purchase ✅ Successfully scaled campaigns while maintaining high profitability ✅ Increased brand visibility and customer loyalty through strategic retargeting ✅ Contributed to major revenue growth for the boutique through targeted and optimized advertising I am proud to be a part of Alicia DiMichele Boutique’s growth journey, helping them connect with more customers and scale their e-commerce success through highly effective Facebook and Instagram advertising.

E-commerce & Social Media Marketing Specialist

Upwork

Jan 2025 - Present • 1 yr 4 mos

Upwork connects businesses with freelancers, independent talent, and agencies around the globe. Where companies and freelancers work together in new ways that unlock their potential.

Social Media Marketing Specialist

IBT Learning

Jun 2022 - Present • 3 yrs 11 mos

IBT Learning, the training arm of IBT Consulting, provides job-oriented training programs for professionals and career changers, focusing on DevOps tools and best practices.