M Awais

Google Ads Management

Ecommerce • Freelance

Mar 2026 - Present • 7 mos

Managed Google Ads campaigns from scratch for VELSKYN, a UK-based premium beauty eCommerce brand selling waterproof body foundation across the UK and worldwide via Shopify. Built the entire account structure from the ground up — including campaign creation, asset group segmentation, keyword research (search themes), and compelling ad copywriting tailored to a competitive beauty market. Implemented extensive negative keyword lists to filter irrelevant traffic, applied in-market and custom audience targeting to reach high-intent shoppers, and ran continuous optimization through regular bid adjustments, A/B testing, ROI improvements, and quality score management. Focused on Shopping and P-Max Campaigns to drive direct product sales, achieving strong ROAS and consistent revenue growth within 3 months. Ongoing campaign management ensures sustained performance and profitable ad spend for the brand.

Google Ads Manager

Laundry • Freelance

Nov 2025 - Present • 11 mos

Managed end-to-end Google Ads campaigns for The Steam Shop Glasgow, a UK-based laundry and dry cleaning business. Responsibilities included keyword research, ad copywriting, dynamic ad group, geo-targeting, bid optimization, and performance tracking. Built tightly themed ad groups with match type strategies, implemented extensive negative keyword lists to eliminate irrelevant traffic, and applied audience targeting to reach high-intent local customers. Conducted continuous optimization through regular performance reviews, A/B testing of ad copies, quality score improvements, and landing page alignment. Managed Search Ad Campaigns with a focus on maximizing CTR, lowering CPC, and improving conversion rates. Delivered consistent ROI through data-driven strategies, driving local bookings and reducing wasted ad spend across Glasgow and surrounding areas. The client's long-term retention reflects the measurable results and trust built over 6+ months of collaboration.