Aklima Akter

Facebook Ad Expert

Sunshine & K • Freelance

Feb 2026 - Present • 6 mos

Facebook Ads Specialist | Sunshine K Company Managed and optimized Facebook and Instagram advertising campaigns for businesses across multiple industries. Developed targeted ad strategies to increase brand awareness, generate high-quality leads, and drive sales conversions. Key Responsibilities: Created and managed Facebook Ads campaigns using Meta Ads Manager. Conducted audience research and built custom, lookalike, and retargeting audiences. Designed and tested ad creatives, copy, and campaign structures. Monitored campaign performance and optimized budgets for maximum ROI. Implemented Facebook Pixel and conversion tracking. Analyzed campaign data and prepared performance reports. Reduced cost per lead and improved conversion rates through continuous A/B testing. Collaborated with clients to align advertising strategies with business goals. Achievements: Successfully managed advertising budgets ranging from $500 to $50,000+ per month. Increased lead generation and sales through data-driven campaign optimization. Delivered measurable growth in reach, engagement, and return on ad spend (ROAS). Skills: Facebook Ads, Meta Ads Manager, Lead Generation, Conversion Tracking, Retargeting, Audience Targeting, A/B Testing, Facebook Pixel, Analytics, Digital Marketing.