Munzereen

Digital Analyst 10 Minute school

10 Minute School • Freelance

Oct 2021 - Present • 4 yrs 8 mos

As a Senior Digital Analyst at 10 Minute School, Bangladesh’s largest online education platform, I leveraged data-driven insights to optimize educational content delivery and enhance user engagement for over 10 million students. My role combined technical data analysis with strategic communication to ensure our digital learning products met the evolving needs of a massive online audience. Key Responsibilities & Achievements: Data-Driven Content Strategy: Analyzed user behavior and performance metrics across platforms like Facebook, YouTube, and the 10 Minute School app to refine educational video formats and curriculum structures. User Engagement Optimization: Tracked and interpreted key performance indicators (KPIs) such as watch time, retention rates, and conversion metrics for major courses, including Ghore Boshe Spoken English and IELTS Preparation. Strategic Reporting: Provided actionable insights to the product and marketing teams to improve student acquisition and course enrollment rates. Market Trend Analysis: Conducted competitive analysis within the EdTech sector to identify growth opportunities for digital learning resources. Cross-Functional Collaboration: Worked closely with content creators and engineers to translate complex data into clear, strategic roadmaps for digital platform growth.

Senior Digital Marketing & Analytics Specialist

DataPulse Digital Marketing • Freelance

May 2021 - Aug 2024 • 3 yrs 3 mos

At DataPulse Digital Marketing, I specialize in helping businesses grow through data-driven advertising and advanced tracking implementation. I manage and optimize Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max to maximize ROI and scalable growth for clients in various industries. I am responsible for setting up and managing advanced analytics and tracking infrastructures using Google Tag Manager, Google Analytics 4, and Google Ads conversion tracking. This includes implementing browser and server-side tracking, enhanced ecommerce events, and accurate attribution systems that allow businesses to make better marketing decisions. I work closely with businesses to ensure their marketing data is reliable and actionable. My responsibilities include configuring GA4 properties, creating custom events and conversions, debugging tracking setups, and implementing user-provided data and enhanced parameters to improve measurement accuracy. Through strategic campaign optimization, audience targeting, and performance analysis, I help clients reduce wasted ad spend while increasing conversions and revenue. My work focuses on combining technical tracking expertise with performance marketing strategies to deliver measurable and sustainable growth.