Agbu

ELITE MUSIC INDUSTRY CONSULTANT & VIRTUAL A&R

Fiverr • Freelance

Apr 2023 - Present • 3 yrs 6 mos

Specialization: Virtual A&R, Release Architecture, Artist Development & Integrated Campaign Management I help independent artists transform fragmented DIY promotion into structured music campaigns built around clear objectives, practical execution, and measurable deliverables. My consulting approach applies major-label operating principles informed by my stated Mavin Records background: assess the material, define the market position, identify the audience, sequence the campaign, coordinate promotional channels, and measure the work completed. Through freelance marketplace projects, I support artists with release planning, radio-promotion research, Spotify advertising strategy, music marketing, digital positioning, and campaign reporting tailored to their resources and stage of development. My role combines strategic planning with execution oversight. I assess the release's readiness, clarify the artist's objectives, identify gaps in promotional assets, and organize the work into a practical roadmap. Depending on the agreed scope, this can include audience and market research, radio prospecting, promotional copy, metadata preparation, social-content planning, advertising recommendations, and performance reviews. I emphasize transparent reporting, realistic expectations, and sustainable audience development rather than fake engagement or guaranteed outcomes outside a marketer's control. Following an operational interruption involving my previous Fiverr account, my current focus is rebuilding a disciplined freelance practice around clear deliverables, professional communication, and stronger campaign systems. This return represents a renewed commitment to helping independent artists make informed decisions, use limited budgets strategically, and approach their careers with greater structure and consistency.

CROSS-PLATFORM VIDEO SEO & VISUAL ARCHITECT

YouTube • Freelance

Oct 2021 - Present • 5 yrs

Specialization: Music Video Discovery, Search Optimization, Audience Retention & Visual Branding I build video-discovery strategies that connect music releases with relevant search intent, compelling visual presentation, and clearly defined audience journeys. My approach combines major-label release discipline, informed by my stated Mavin Records background, with practical YouTube optimization and digital-content planning. Each campaign begins with an assessment of the artist's positioning, release objectives, target audience, and available content. I then develop a keyword map and metadata framework covering titles, descriptions, relevant tags, chapter structures where appropriate, and consistent artist and release information. Beyond metadata, I evaluate the factors that shape the viewer's decision to click and continue watching, including thumbnail clarity, opening-hook strength, pacing, visual consistency, and the relationship between the video's promise and its actual content. I help align visual branding across music videos, Shorts, promotional teasers, and supporting artist materials so that discovery can lead to a recognizable artist identity. Where channel analytics are available, I review impressions, click-through rate, watch time, audience-retention patterns, traffic sources, and subscriber conversion to identify practical optimization opportunities. Recommendations are based on observed data rather than claims of privileged algorithm access. The objective is to create a coherent video-marketing system that improves the quality of music discovery, strengthens audience recognition, and gives each release a more organized path from initial viewing to continued engagement with the artist's catalog.

GLOBAL AUDIENCE & CHART ROADMAP ARCHITECT

SoundCloud • Temps partiel

Aug 2019 - Present • 7 yrs 2 mos

Specialization: SoundCloud Discovery, Release Rollouts, Metadata Strategy & Community Development I design grassroots discovery strategies for independent musicians seeking to turn isolated uploads into organized, audience-focused release campaigns. My approach applies major-label planning principles to the dynamics of the SoundCloud creator ecosystem: precise positioning, consistent release architecture, community relevance, and disciplined performance review. Drawing on my stated Mavin Records operational background, I assess a track's genre identity, audience fit, competitive context, and promotional readiness before recommending a rollout. Execution can include metadata and tag optimization, track-description refinement, profile consistency, release sequencing, and research into relevant creator communities. Where appropriate, I develop legitimate repost-outreach strategies that prioritize genuine audience alignment over indiscriminate exchanges or artificial engagement. I also map supporting content, collaboration opportunities, and promotional touchpoints to give each release a coherent discovery pathway. Performance reviews focus on available indicators such as plays, engagement, repost activity, follower development, and the effectiveness of individual promotional actions. Rather than promising viral outcomes or chart positions, I use these signals to refine the next stage of the campaign. The result is a structured roadmap that helps artists improve discoverability, build stronger community relationships, and approach independent music growth with the consistency and operational discipline expected from a professional campaign team.