Jacopo I.

Senior Marketing Consultant — Inbound Marketing & CRM

Eni • Freelance

Jan 2026 - Aug 2026 • 7 mos

Owner of the Next Best Action channel for inbound telesales at Eni Plenitude, one of Italy's leading energy providers, working as an independent consultant. • Designed and governed the NBA architecture across four decision trees: target definition, priority logic and eligibility rules driving the recommendation surfaced to each agent • Authored the commercial and service messaging read by front-line agents, with end-to-end validation across product, marketing and legal stakeholders • Partnered with campaign management teams to implement treatments on SAS Campaign, working in an agile setup on Azure DevOps • Analysed channel performance in Power BI and continuously optimised targeting and content based on redemption and disposition rates • Oversaw the multichannel campaign cycle (email, SMS, in-bill) feeding the inbound channel, and rolled the NBA framework out to physical stores under a unified cross-channel architecture • Handed the channel over to my successor through structured onboarding and process documentation

Digital Marketing Manager

DJI • Temps plein

Mar 2021 - Oct 2024 • 3 yrs 7 mos

Led all Marketing Activities for DJI (Consumer & Enterprise) in Italy, including DJI online store and 2 retail stores (Rome and Milan) as DJI in Italy. Activities included: • Managing and advertising on social media platforms (Facebook, Instagram, LinkedIn) • Creating and optimizing Google Ads campaigns • Reporting and budgeting • Developing and executing email marketing strategies • Producing and editing content (copywriting) • Implementing SEO best practices • Generating leads