Akif

Facebook Marketing Expert | Colgate

Colgate • Freelance

Jun 2024 - Present • 2 yrs 1 mo

I worked as a Facebook Marketing Expert for colgate, where I managed and optimized high-performing ad campaigns focused on driving consistent sales and customer growth. I developed data-driven strategies and executed campaigns that aligned perfectly with the brand’s voice while attracting the right audience. My responsibilities included advanced audience targeting, campaign structuring, and creating engaging ad creatives that captured attention and increased conversions. I ensured each campaign was carefully planned to deliver strong performance and measurable results. I continuously monitored key metrics, performed A B testing, and optimized campaigns to improve efficiency and maximize return on investment. By scaling winning ads and refining underperforming ones, I maintained steady growth and strong campaign stability. Through a combination of creativity and analytical thinking, I contributed to building a powerful online presence and consistent revenue growth. My focus remained on delivering impactful results while maintaining high standards of performance and professionalism.

Facebook & Instagram Ads | MyFitnessPal

MyFitnessPal • Freelance

Nov 2023 - Present • 2 yrs 8 mos

I worked on Facebook and Instagram Ads for MyFitnessPal, where I planned and managed performance-driven campaigns to increase app installs and user engagement. I focused on creating targeted strategies that connected with the right audience and delivered consistent, measurable growth. My role involved audience research, campaign structuring, and developing engaging ad creatives that aligned with the brand’s message and goals. I ensured every campaign was optimized to capture attention, improve click-through rates, and drive quality conversions. I continuously tracked performance, conducted A B testing, and refined campaigns to maximize efficiency and return on investment. By scaling successful ads and optimizing underperforming ones, I maintained strong campaign performance and steady growth. Through a balance of creativity and data analysis, I helped strengthen the brand’s digital presence and achieve reliable results. My focus remained on delivering high-quality campaigns with consistent performance and long-term impact.

Book & eBook Marketing Expert

Amazon • Freelance

Aug 2019 - Present • 6 yrs 11 mos

Since August 2019, I have been helping authors, publishers, and self-publishing businesses grow their book sales and visibility through strategic book and eBook marketing. I specialize in creating data-driven marketing campaigns that improve discoverability, increase qualified traffic, and maximize long-term sales performance across Amazon. Over the years, I have successfully worked with clients from a wide range of genres, including nonfiction, fiction, children's books, journals, cookbooks, and educational titles. My focus is always on developing customized marketing strategies that align with each client's goals, budget, and target audience. Key Responsibilities & Achievements: Managed and optimized Amazon book and eBook marketing campaigns for hundreds of titles. Developed tailored marketing strategies to increase book visibility, organic rankings, and long-term sales. Performed in-depth keyword, competitor, category, and market research to identify high-converting opportunities. Continuously monitored and optimized campaigns using performance data to improve efficiency and maximize return on ad spend. Helped authors successfully launch new books and scale existing titles across multiple Amazon marketplaces. Built long-term relationships with clients by delivering consistent communication, transparent reporting, and reliable campaign management. Maintained a strong commitment to quality, professionalism, and client satisfaction, never compromising on the standard of service provided. Assisted independent authors and publishers in achieving sustainable growth through proven, data-driven marketing strategies. My goal has always been to help authors reach more readers, build lasting visibility for their books, and create profitable, scalable marketing campaigns that support long-term publishing success.