
Alessandro Caru
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Alessandro caruso
Temps plein • 5 yrs 8 mos
Landing Page & Conversion Specialist (Lead Capture)
Feb 2024 - Present • 2 yrs 4 mos
Creation of professional, conversion-optimized (mobile-first) landing pages for advertising campaigns and lead acquisition. I develop: UX structure (headline/offer/benefits/social proof/FAQ), contact form, thank-you page, CTA (WhatsApp/call/email), basic integrations, and conversion tracking. Focus on: speed, message clarity, reduced friction, and increased conversion rate. Quick delivery and layout/copy revisions to improve performance.
Meta Ads Specialist (Facebook & Instagram)
Feb 2023 - Present • 3 yrs 4 mos
Complete management of Meta Ads campaigns targeting leads and contact requests for local businesses and services (with a focus on real estate/short-term rentals). I handle campaign strategy and structure (TOF/MOF/BOF), targeting, creative and copywriting, A/B testing, budget optimization, results analysis, and scaling. I set up and verify conversion tracking (Pixel, events, UTM) and prepare clear reports with KPIs (CPL, CTR, CPA, conversion rate). The goal: more qualified leads with controlled spend.