Laura A

Podcast Outreach Specialist

The Social Shepherd • Freelance

Feb 2021 - May 2021 • 3 mos

I have built experience in podcast outreach and guest booking, helping entrepreneurs, coaches, consultants, authors, and business professionals identify relevant podcast opportunities and connect with the right hosts. My work focuses on researching shows based on niche, audience, topics, and guest fit, then creating personalized pitches designed to capture the host’s attention. I have developed a structured approach to prospect research, outreach, follow-ups, relationship building, and booking coordination. I also understand that successful podcast outreach is not about sending hundreds of generic emails, it is about finding the right shows and presenting each guest with a compelling reason to be featured. My achievements include helping improve outreach organization, building targeted podcast prospect lists, creating personalized outreach campaigns, and supporting clients in increasing their visibility and authority through podcast appearances. I continuously refine my research and communication strategies to deliver more relevant opportunities and stronger outreach results.