Pemisire Isah

Shopify Marketing Specialist

Stories At Worlds End • Freelance

Jul 2022 - Present • 3 yrs 11 mos

As a Shopify Marketing Specialist, I develop and implement comprehensive, data-driven marketing strategies tailored specifically for dropshipping and eCommerce businesses. I specialize in driving targeted traffic, improving conversion rates, and maximizing overall store revenue. My responsibilities include planning and executing high-performing social media advertising campaigns across platforms such as Facebook and Instagram, conducting in-depth audience research, and continuously optimizing campaigns through A/B testing and performance analysis. I also design and manage email marketing systems, including automated flows such as welcome sequences, abandoned cart recovery, and customer retention campaigns, ensuring consistent engagement and increased lifetime value. Additionally, I optimize sales funnels, landing pages, and product pages to enhance user experience and boost conversions. I have successfully helped multiple Shopify store owners launch, grow, and scale their businesses by applying proven marketing techniques and performance-driven strategies.

Social Media & Ads Manager

Shopify • Freelance

Jun 2021 - Present • 5 yrs

Managed and optimized paid social media advertising campaigns for various eCommerce and dropshipping brands, focusing on increasing brand visibility, engagement, and sales performance. I was responsible for creating compelling ad creatives and persuasive copy tailored to target audiences, ensuring alignment with brand messaging and marketing objectives. I conducted detailed audience research, competitor analysis, and market trend evaluations to identify high-performing segments and improve ad targeting accuracy. Through continuous monitoring of campaign performance, I analyzed key metrics such as CTR, CPC, ROAS, and conversion rates to make data-informed decisions. I implemented A/B testing strategies to refine creatives, headlines, and audience segments, leading to improved ROI and reduced ad spend waste. My role also involved scaling profitable campaigns, retargeting potential customers, and maintaining consistent growth for client brands in a competitive digital landscape.