Alexandra

Senior Web Systems & Workspace Integration Developer

Wordpress Developer • Freelance

Jan 2021 - Present • 5 yrs 9 mos

-Role: Senior Web Developer -Duration: January 2021Present -Tools & Technologies: WordPress, Elementor, LearnDash LMS, Brilliant Directories, PHP, CSS3, HTML5 Key Responsibilities & Achievements: -Brilliant Directory Architectures: Developed, launched, and managed high traffic directory platforms using specialized frameworks. Built advanced membership tiers, automated user onboarding funnels, and optimized deep search filter algorithms. Engineered custom monetization workflows including recurring subscription gateways, featured listing upsells, and targeted banner ad placements resulting in an average 35% increase in platform revenue for clients. -Car Detailing Web Systems: Designed and deployed high converting WordPress websites tailored specifically for the automotive detailing industry using Elementor Pro. Integrated real time online booking software, interactive multitier service menus, and dynamic pricing calculators. Implemented localized SEO frameworks and review aggregator feeds that directly boosted local search visibility by 50% and increased customer appointment conversion rates by 40%. LearnDash LMS Implementations: Engineered comprehensive enterprise grade elearning ecosystems utilizing the LearnDash LMS framework on WordPress. Structured complex course hierarchies, automated quiz assessments, dynamic certificate generation, and student progress tracking. Seamlessly integrated WooCommerce and Stripe to handle secure single course purchases and recurring membership subscriptions, scaling student enrollment capacity by 65%. Performance & Optimization: Conducted extensive site audits using Elementor optimization best practices to improve page load speeds by 45%. Cleaned up legacy code and implemented mobile first responsive UI/UX principles across all devices to drastically lower bounce rates.