a
alfonso_mors

Alfonso M

@alfonso_mors

Growth Marketing Manager

Mexique
Espagnol, Anglais, Portugais
Certaines informations sont présentées en anglais.
À propos de moi
I am a data-driven growth marketer with over 8 years of experience driving customer acquisition, engagement, and retention for digital consumer products. I specialize in translating customer behavior and data insights into scalable go-to-market strategies. I bring an analytical mindset and cross-functional leadership experience to deliver solutions at the intersection of marketing and business strategy.... Plus d’infos

Compétences

a
alfonso_mors
Alfonso M
hors ligne • 

Voir mes services

Conseils en Marketing
I will be your growth marketing strategy consultant
De75 $US / projetPlus de détails

Expérience professionnelle

DiDi

Growth Marketing Manager

DiDi • Freelance

Jun 2025 - Dec 2025 • 6 mos

• Lead go-to-market and lifecycle strategy for DiDi Loans, increasing first-loan conversions by +23% in 4 months through segmentation, CRM automation and in-app onboarding journeys. • Launched acquisition and activation partnerships with major retail brands, driving new-user growth through cashback, coupons and referral mechanics. • Designed and executed multi-channel product communication experiments (in-app, WhatsApp, SMS), reducing CAC and improving activation funnel performance. • Led cross-functional GTM execution with product, BI, risk and legal teams, improving targeting precision and increasing user lifetime value.

American_Express

American Express

Temps plein • 3 yrs 1 mo

Growth Marketing Manager

Apr 2024 - May 2025 • 1 yr 1 mo

Designed and scaled a digital acquisition engine across affiliate, social, referral, and programmatic channels, surpassing 2024 acquisition targets by 36%. Launched programmatic as a net-new acquisition channel, building targeting and creative strategy that exceeded Q4 forecast by 76%. Built channel attribution and performance scoring models enabling structured budget reallocation toward highest-ROI sources, improving CAC by 13% quarter-over-quarter.

Marketing Analytics Manager

Apr 2022 - Apr 2024 • 2 yrs

Spearheaded advanced analytics initiatives as an internal consultant for acquisition and engagement teams, driving +27% growth in qualified prospects. Built real-time dashboards using SQL and visualization tools to identify high-value segments, unlocking 30-40% spend growth in key portfolios. Developed propensity-scoring and segmentation frameworks to optimize a $2M CRM budget, improving targeting precision and increasing campaign ROI.