
Alice Huang
I leverage 1M monthly ad spend experience to maximize your TikTok Shop revenue
Compétences

Voir mes services

Portfolio
Expérience professionnelle
Senior Specialist, Digital Ads Ops
Omni Agency • Temps plein
Mar 2024 - Feb 2026 • 1 yr 11 mos
Flywheel Digital, Omnicom: ●High-Scale Ad Management: Scaled and managed monthly ad expenditures exceeding $800K with precision targeting and aggressive growth strategies. ●International TSP Launch: Served as the primary POC for a tri-regional team (China, UK, US) to build TikTok Shop Partner (TSP) infrastructure from the ground up. Managed end-to-end operations for US-based brands, overseeing comprehensive campaign planning, influencer marketing (KOL/KOC), and ad performance metrics. ●Brand Growth: Successfully scaled a million-dollar store to a TOP 2 ranking in the TikTok Shop apparel category. ●Digital Transformation: Integrated AI video workflows to accelerate content production and collaborated on automated crawlers and outreach systems, significantly improving data scraping and influencer engagement efficiency. Portfolio: Led full-link operations for tier-one global brands.