Alice Rose

Paid Traffic & Lead Generation Specialist

Sunrun • Freelance

Mar 2026 - May 2026 • 2 mos

Client & Goals: The client was a regional Solar Energy Provider looking to rapidly scale their pipeline of qualified homeowners interested in solar panel installations. The goal was to secure a high volume of direct contact information (emails, phone numbers, zip codes) using Meta Instant Forms. Challenges: Scaling an ad budget over $3,000 often causes ad fatigue, audience saturation, and sharp increases in the cost per lead (CPL) within highly competitive local niches. How I Dealt With Them: I implemented an aggressive audience-stacking strategy combined with broad-targeting exclusions to avoid ad fatigue. I split-tested multiple value-first visual ad creatives (highlighting government incentives and monthly savings) and refined the internal Lead Form questions to filter out unqualified submissions. The Results: 1,474 qualified leads captured directly inside Facebook. Maintained an exceptionally low $2.11 Cost Per Lead (CPL). Efficiently allocated and scaled a $3,116.85 total ad spend without losing cost-efficiency.

Facebook Ads Specialist & Lead Generation Expert

Apex Heating and Cooling Inc • Freelance

Jan 2026 - Feb 2026 • 1 mo

Managed and optimized profitable Facebook Ad campaigns specializing in local lead generation for service-based businesses. Key Achievement: Successfully designed and executed a highly targeted Meta Messaging campaign for a local Cleaning Business, building a predictable pipeline of booking inquiries from scratch. Responsibilities & Results: • Formulated a direct-response ad strategy targeting local homeowners and commercial property managers. • Generated 46 qualified messaging conversations (inbound cleaning leads) in under 3 weeks. • Maintained a highly efficient Cost Per Lead (CPL) of just $6.28. • Maximized ROI by securing a consistent flow of active quote requests with a total ad spend of $288.94. • Split-tested ad creatives and localized targeting to continuously lower acquisition costs.

Paid Traffic & Lead Generation Specialist

Green Paradise Plants • Freelance

Aug 2025 - Oct 2025 • 2 mos

Designed and managed localized paid traffic funnels to help independent home service businesses scale their recurring customer base. Key Achievement: Successfully developed and executed a hyper-local Meta advertising campaign for a regional lawn care company, generating a massive volume of service inquiries while keeping acquisition costs exceptionally low. Responsibilities & Results: • Launched targeted Facebook Lead Form campaigns focused on high-income suburban neighborhoods and specific service zip codes. • Generated 981 qualified residential lawn care leads looking for seasonal maintenance, fertilization, and yard cleanups. • Sustained a highly optimized $2.14 average Cost Per Lead (CPL), beating standard local marketing benchmarks. • Managed and optimized an advertising budget of $2,096.69, closely monitoring ad frequency to prevent local audience fatigue. • Configured custom form fields to collect specific property details, allowing the client to provide instant, accurate quotes over the phone.