
Alif Shorif
Digital Marketer and SEO Expert
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Expérience professionnelle
SEO analyst
Law • Temps plein
Sep 2025 - Present • 1 yr 1 mo
From September 2025 to September 2026, I worked as an SEO Analyst at ICS Legal, where I was responsible for improving the firm’s organic visibility, driving qualified traffic, and generating more client inquiries through search. Legal is one of the most competitive niches in SEO, so my approach combined technical precision, strong content strategy, and ongoing data analysis. What I did: Technical SEO audits: Identified and fixed crawl errors, indexing issues, broken links, site speed problems, and mobile usability issues Keyword research: Targeted high-intent legal keywords, practice-area terms, and local search queries to attract ready-to-hire clients On-page optimization: Improved title tags, meta descriptions, headings, internal linking, and content structure across key service pages Content strategy: Planned and optimized practice-area pages and blog content built around search intent and E-E-A-T principles Local SEO: Optimized Google Business Profile and local citations to strengthen visibility in local searches Link building: Developed white-hat backlink strategies to build domain authority Performance tracking: Monitored rankings, traffic, and conversions using Google Analytics, Google Search Console, [Semrush / Ahrefs / other tools], and produced regular reports with clear recommendations.