Ali Hassan

Social Media Manager

Chemical Guys • Freelance

Sep 2025 - Mar 2026 • 6 mos

Social Media Manager | Chemical Guys (USA) Worked as a Social Media Manager for Chemical Guys, a leading automotive detailing brand based in the USA, responsible for managing and executing their Instagram presence and content strategy. My role covered the full social media workflow—from planning to execution—ensuring consistent brand identity, high engagement, and visually appealing content tailored to their audience of car enthusiasts and detailing professionals. Key Responsibilities: * Planned and managed monthly content calendars aligned with marketing goals and product promotions * Created and designed engaging Instagram posts that matched brand aesthetics and maintained visual consistency * Edited and produced high-performing Instagram Reels focused on storytelling, product highlights, and audience engagement * Handled end-to-end content execution including posting, scheduling, and account management * Developed creative ideas for social media campaigns and content series to increase reach and engagement * Maintained brand tone and style across all visual and written content * Monitored content performance and optimized posts based on engagement insights and trends Content Focus Areas: * Product showcases and demonstrations * Educational and how-to content for car detailing * Lifestyle and brand storytelling posts * Trend-based Reels to increase visibility and reach Tools & Skills Used: Content strategy, social media management, Instagram marketing, video editing, Reel creation, Canva, Adobe tools, scheduling tools, creative direction This role strengthened my ability to manage professional brand accounts, create engaging short-form video content, and execute structured content strategies that align with business goals and audience growth.