
Muhammad Ali
Meta Ads Campaign Manager
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Media Buyer
Tanzilite • Temps plein
Feb 2024 - Apr 2025 • 1 yr 2 mos
At Tanzilite I looked after paid ads for e-commerce and lead gen clients, mostly on Meta, plus some TikTok and Google Ads. Day to day I was setting up campaigns, watching the numbers and making changes to get more sales and leads out of the budget. Here’s what my work looked like: Set up and ran Meta, TikTok and Google Ads campaigns, and scaled the ones that were working Checked competitor ads and audiences in each niche to see which formats and angles were already doing well Tested different audiences, hooks and ad copy to improve ROAS and bring down cost per purchase Built custom and lookalike audiences, and set up Meta Pixel and conversion tracking Kept an eye on CTR, conversions and cost per result, and moved budget based on what the data showed Sent daily performance reports so the team always knew what was working and where the budget was going Handled social media account setups and daily profile work for agency clients.