Alisha

UI UX Engineer & Web Designer

DesignCrowd • Freelance

Aug 2018 - Nov 2024 • 6 yrs 3 mos

I am a UI UX Engineer and Web Designer with hands-on experience building stunning, high-performing websites and digital experiences that users love and businesses rely on. My primary expertise is in Wix and WordPress. I have spent years mastering both platforms - designing fully custom websites, building complex page layouts, setting up e-commerce stores, integrating third-party tools, and making sure every site is fast, mobile-ready, and built to convert. Whether a client needs a powerful WordPress site with custom plugins and WooCommerce, or a beautifully branded Wix website built from scratch, I deliver results that exceed expectations every single time. Beyond Wix and WordPress, I also design and build on Shopify, Squarespace, and Webflow - giving me the range to tackle any project a client brings my way. On the UI UX side, I bring a full design process to every project. I conduct user research to understand the audience, create detailed wireframes to map out the structure, build interactive prototypes to test the experience, and refine every detail based on real feedback. I design with the user at the center of every decision - because great design is not just about looking good, it is about solving problems and making people feel confident using your product. Key duties and areas of expertise include designing end-to-end user interfaces for websites and web applications, building responsive and mobile-first layouts across all major platforms, creating wireframes and clickable prototypes in Figma, conducting user research and usability testing, setting up and customizing e-commerce stores on Shopify and WooCommerce, optimizing every site for SEO so it ranks on Google, and applying GEO strategies so clients get discovered on AI-powered search tools like ChatGPT and Perplexity. I take every project from the first discovery call all the way through to launch - and I make sure clients feel supported and excited every step of the way. Great design changes busin