BetaBlitz

BookTok Book Promoter / Beta Reader

Self Employed • Freelance

Jan 2026 - Present • 9 mos

I work as an independent BookTok Book Promotion Specialist, helping authors and publishers increase the visibility and discoverability of their books through TikTok-focused marketing strategies. My experience includes creating promotional concepts, developing engaging book-related content, identifying relevant reader communities, and helping authors position their books in front of audiences that are genuinely interested in their genre. I specialize in understanding what makes a book appealing to TikTok readers, including strong hooks, memorable characters, emotional moments, compelling story concepts, and genre-specific trends. I use this understanding to develop promotional approaches designed to encourage curiosity, engagement, and potential reader interest. My work also involves researching relevant BookTok trends and hashtags, developing content ideas, assisting with promotional campaigns, and providing authors with practical recommendations for improving their presence on social media. I have experience working with different fiction genres and adapting promotional strategies according to each book's target audience, tone, and unique selling points. Beyond promotion, I enjoy working closely with authors and understanding the vision behind their stories. My goal is not simply to promote a book, but to help present it in a way that feels authentic to the author while making it more appealing to potential readers. Through this experience, I have developed strong skills in content strategy, social media marketing, audience research, book promotion, reader engagement, and creative promotional planning.