Saifur

Web Analytics & Conversion Tracking Specialist

Fiverr

Aug 2022 - Present • 4 yrs 1 mo

I work full-time on measurement and conversion tracking for eCommerce and lead-generation businesses — 300+ projects delivered, rated 5.0 across 155 reviews. Most clients arrive with the same three symptoms: Google Ads reporting fewer sales than their store shows, Meta events not matching, or GA4 numbers nobody trusts. My job is to find the cause and close the gap. What I implement: - GA4 configuration and eCommerce event tracking - Google Tag Manager, browser and server-side - Google Ads conversion tracking and Enhanced Conversions - Meta Pixel and Conversion API with event deduplication - Microsoft Bing UET, TikTok, Pinterest and LinkedIn tracking - Consent Mode v2 with GDPR and CCPA cookie banners - Custom form tracking: iframe, HubSpot, Calendly, Gravity, AJAX Platforms: Shopify, WooCommerce, WordPress, Webflow and custom builds. Every setup is validated event by event before handover, and around four in ten orders are delivered within a day.

Conversion Tracking & Google Ads Specialist

Polonio • Freelance

Jun 2026 - Aug 2026 • 2 mos

Polonio brought me in to fix their measurement and kept me on to run the advertising. The tracking came first. I set up Google Ads conversion tracking, Google Analytics, and Meta Pixel with the Conversion API, so revenue was attributed to the channel that actually earned it instead of being claimed twice across platforms. What I implemented: - Google Ads conversion tracking with dynamic values - Google Analytics configuration and reporting - Meta Pixel and Conversion API - Event validation before handover Once the data could be trusted, I took over the Google Ads account itself: - Campaign structure and ongoing optimisation - Bidding managed against real conversion values rather than proxy metrics - Performance reporting on what the spend was actually returning The engagement moved from a one-off tracking fix to ongoing account management, which is the part that matters most — accurate tracking only pays off when someone acts on it.

SaaS Conversion Tracking Specialist

VeraWave • Freelance

Jul 2026 - Jul 2026 • 0 mos

VeraWave is an AI voice-to-text SaaS with a free-trial funnel, which makes measurement a different problem from eCommerce. There is no purchase event to anchor on, and the moment that matters — a signup that turns into an active user — happens after the visitor has already left the marketing site. I set up their tracking to follow that journey across domains and across every channel they advertise on, browser and server-side, through Google Tag Manager. What I implemented: - GA4 configured around signup and trial events rather than transactions - Cross-domain tracking between the marketing site and the app, so sessions and attribution survive the handoff - Google Ads conversion tracking with Enhanced Conversions - Meta Pixel and Conversion API with event deduplication - Server-side event delivery, so conversions are not lost to ad blockers or short cookie lifetimes Everything was validated in GTM Preview, GA4 DebugView and each platform's own diagnostics before handover. The result was a funnel the team could read end to end: which channel brings signups, and which of those signups are actually worth paying for.