Ana E
Digital Asset Executive
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Expérience professionnelle
Digital Asset Executive
WGS Studio
Jun 2022 - Feb 2026 • 3 yrs 8 mos
Developed and maintained structured visual datasets to monitor emerging trends across fashion, beauty, interiors, and technology, ensuring data accuracy, consistency, and relevance. Conducted fashion trend research with a focus on Latin America (LATAM), identifying emerging movements, cultural shifts, and market opportunities. Contributed research and insights to WGSN’s Fashion Feed, translating visual and cultural references into relevant trend intelligence for industry professionals. Curated, classified, and tagged large volumes of fashion imagery, including runway collections, applying rigorous quality control standards and visual taxonomy frameworks. Collaborated with global research and image management teams, supporting international projects and ensuring alignment with WGSN’s editorial and research standards. Contributed to initiatives promoting inclusivity, diversity, and sustainability across WGSN’s content and trend research. Supported the continuous improvement of research datasets and content workflows, strengthening the quality and consistency of visual information used to inform trend forecasting and strategic decision-making.
Product Designer
Lola
Jan 2022 - Jun 2022 • 5 mos
Conducted trend and market research in home décor and interior design to identify emerging consumer preferences and market opportunities. Led product design and development for retail stores and e-commerce channels. Identified and managed supplier relationships, overseeing communication and coordination throughout the product development process. Developed marketing campaigns and created engaging social media content to strengthen brand positioning and audience engagement.