Hafiz

Senior Media Buyer

Advanta Scale

Jul 2025 - Present • 11 mos

In this role, I am responsible for managing and scaling international clients' projects by developing, optimizing, and executing tailored paid marketing strategies across major digital platforms, including Meta, Google, TikTok, and LinkedIn. I specialize in building data-driven campaigns aligned with clear business objectives, whether for e-commerce sales, lead generation, or brand growth. From campaign structure and audience targeting to creative testing and budget allocation, I ensure every element is strategically planned and continuously optimized for maximum performance. Additionally, I implement accurate conversion tracking using tools like Meta Pixel, Google Tag Manager, and Google Analytics to ensure reliable data collection and performance measurement. By combining advanced tracking with continuous CRO, I focus on improving user journeys, increasing conversion rates, and scaling ROAS consistently. My goal is not just to run ads, but to build scalable, profitable systems that drive sustainable growth for every client I work with.