
ANAS
Google Ads, Meta Ads and ChatGPT Ads for Local Services
Compétences

Voir mes services

Portfolio
Expérience professionnelle
Performance Marketing Specialist
Self Employed • Freelance
May 2024 - Present • 2 yrs 5 mos
Manage paid advertising for local service businesses, with additional experience in e-commerce. - Plan and optimize Google Ads and Meta (Facebook and Instagram) campaigns. - Research keywords, audiences and competitors to align ads with services and target locations. - Develop ad copy, test campaign variations and manage budgets. - Set up and review conversion tracking with GA4, Google Tag Manager, Meta Pixel and CAPI. - Review lead generation performance and refine campaigns against agreed goals. Also support ChatGPT Ads campaigns where advertiser access and targeting are available.
Meta Ads Manager
Upwork • Freelance
Aug 2025 - Jan 2026 • 5 mos
Managed Facebook and Instagram advertising for local service and e-commerce clients through Upwork. - Planned campaigns around each client's offer, audience and goals. - Researched audiences and developed ad copy. - Ran A/B tests to compare campaign performance. - Monitored budgets and optimized campaigns for lead generation and return on ad spend.