
Anastasia
Logo and Brand Identity Designer
Compétences

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Expérience professionnelle
Brand identity designer
CRAFTD • Freelance
Feb 2023 - Present • 3 yrs 6 mos
I designed distinctive brand identities for startups and established businesses across industries including fashion, beauty, real estate, and technology and I also developed complete visual identity systems, including logos, typography, color palettes, brand guidelines, business stationery, social media assets, and marketing materials. I worked closely with clients to understand their business goals, target audience, and market positioning, translating insights into strategic brand solutions. I conducted competitor and market research to create unique and memorable brand identities that strengthened brand recognition. I created logo concepts from initial sketches to polished vector artwork using Adobe Illustrator and CorelDRAW.