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anastasiiafroes

Ana Froes

@anastasiiafroes

Sr Visual Designer

Canada
Anglais, Portugais, Russe
Certaines informations sont présentées en anglais.
À propos de moi
I’m a Toronto-based Visual Designer with 6+ years of experience creating digital experiences across B2C and B2B SaaS and strong foundation in marketing and an understanding of the business goals behind the work. I combine visual craft with strategic thinking to create experiences that are not only compelling, but effective, which helps brands communicate clearly, stay consistent, and connect with the people they’re trying to reach.... Plus d’infos

Compétences

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anastasiiafroes
Ana Froes
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Voir mes services

Charte graphique
I will design a brand identity with a logo and brand guidelines
De200 $US / projetPlus de détails
Design UX/UI de sites internet
I will design a responsive website in figma for your business
De1 920 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Loopio

Sr Design Manager

Loopio • Temps plein

Oct 2021 - Aug 2026 • 4 yrs 10 mos

• Owned a major redesign of Loopio’s education platform (RFP Academy): delivered a new visual identity, course webpage design and user experience, as well as supporting graphic design assets, leading to 103.6% registration goal attainment, ~2,650 pageviews; ~25.43% conversion rate with $348.9K pipeline generated within first 30 days of launch. • Created the full in-person event visual identity for Loopio's presence at BPC Denver 2026: event style guide, print and digital assets including booths and swag, leading to 390K pipeline generated. • Led the development of a comprehensive Web Design System and self-serve Figma asset library to reduce repetitive production, review cycles, and design bottlenecks, with an AI-enabled workflow planned to further accelerate low-lift asset creation. • Sourced, onboarded and managed external design/dev talent. • Led the redesign and launch of Loopio’s 2023 corporate website, translating the refreshed brand identity into a cohesive digital experience that reduced homepage bounce rate by 31.77% YoY and increased engagement rate by 50.15% YoY. • Identified and addressed common user behaviour patterns, goal completion barriers and user requirements, resulting in 150% increase in conversion rate, enhancements in the navigation and discoverability of content. • Optimized the corporate website load speed to score 80-100 on mobile/desktop and pass Core Web Vitals to improve the user experience and SEO ranking. • Pioneered DesignOps: request intake system processing 700+ tasks over 4 years; triaged, scheduled, and delegated every web/design request; web documentation, onboarding, and tool auditing. • Scoped and launched reusable website functionality, templates, and component systems that streamlined web operations and enabled non-designers to independently build landing pages.

Bowen_Immigration

Web Designer

Bowen Immigration • Temps plein

Jul 2020 - Oct 2021 • 1 yr 3 mos

• Collaborated with a cross-functional team on creation of the Marketing Plan, website/social media content, and promotional materials, resulting in a 50% increased conversion rate (YoY). • Revamped the company’s brand identity to increase differentiation, awareness and trust. Established brand guidelines to ensure consistency across all touchpoints. • Designed and built an accessible and responsive website on WordPress using HTML/CSS for customization and animation.

Achieve

Visual Designer

Achieve • Freelance

Mar 2020 - Jul 2020 • 4 mos

I started and led the target market and competitor research that informed the organizations updated brand positioning, identity, and guidelines. I then wireframed and prototyped a website redesign that made service details easy to find and online courses easy to buy, growing the B2C client base by 20% and supporting B2B lead generation. I worked alongside the product manager, developers, and a copywriter in an agile environment.