Frances A

Slow Luxury Jewelry Email Automation for Ethical Adornment Brand

Jewelry and Accessories • Temps partiel

Jun 2026 - Present • 1 mo

An artisan jewelry collective creating pieces from reclaimed precious metals was hemorrhaging potential customers at the consideration phase, their klaviyo email marketing failing to communicate the months of handwork behind each piece, and their klaviyo flows treating heirloom-quality jewelry like fast fashion commodities. They sought a klaviyo specialist who understood that luxury purchases are emotional journeys, not transactional clicks. I crafted a klaviyo marketing philosophy centered on "slow email," where klaviyo automation unfolded over weeks rather than hours, allowing subscribers to fall in love with pieces before any price was mentioned. The klaviyo email design I developed used macro photography that revealed the texture of hand-hammered surfaces, time-lapse videos of creation processes, and poetic narratives about the previous lives of reclaimed materials that transformed products into stories worth wearing. My klaviyo flows included a "studio visit" sequence that introduced individual artisans through intimate portraits and workspace tours, building the human connection that justifies premium pricing in an age of mass production. The shopify klaviyo integration I implemented tracked not just purchases but "consideration events," like time spent zooming on product images or repeated visits to specific pieces, triggering klaviyo email flows that provided additional context about those exact items rather than generic recommendations. I built klaviyo campaigns for milestone moments, including anniversary reminders with companion piece suggestions, birthday sequences offering private virtual consultations, and klaviyo automation that celebrated customers' "jewelry anniversary" one year after their first purchase. The klaviyo setup included sophisticated gift-giving klaviyo flows that helped partners select pieces through guided questionnaires, with klaviyo email design templates featuring elegant wrapping previews and handwritten note options that elevated

K-Beauty Brightening Essence Email Flow System for Luxury Brand Launch

Skin& • Temps partiel

May 2026 - Present • 2 mos

A Seoul-based skincare house launching their breakthrough brightening essence needed a klaviyo specialist who could bridge Eastern botanical traditions with Western email marketing conversion tactics. Their existing klaviyo setup was purely transactional, missing the storytelling depth that justifies premium K-beauty pricing, and their klaviyo email design failed to showcase the delicate hanbang ingredients that differentiated their formula. I architected a complete klaviyo marketing ecosystem that treated each email campaign as a chapter in a skincare ritual narrative, beginning with a klaviyo flow that introduced the essence through morning dew imagery and ending with replenishment klaviyo automation timed to the exact day customers would run low. My klaviyo email design expertise created responsive templates featuring watercolor florals, ingredient calligraphy, and subtle animation that evoked the product's texture without slowing load times. The shopify klaviyo integration I built tracked customer skin concerns through quiz-driven segmentation, enabling klaviyo email flows that recommended complementary products based on whether subscribers battled hyperpigmentation, dullness, or dehydration. I implemented klaviyo flows for first-time buyers that included video tutorials on proper patting technique, a klaviyo campaign series for VIP customers offering early access to limited seasonal variants, and klaviyo automation that re-engaged lapsed subscribers with reformulation stories and founder interviews. The klaviyo setup required sophisticated multilingual capabilities, which I achieved through dynamic content blocks that served Traditional Chinese, Simplified Chinese, and English copy based on subscriber location. My klaviyo marketing strategy also incorporated sms marketing touchpoints for flash restocks of sold-out essence sizes, creating urgency without the spammy tone that damages luxury positioning. This project demanded the precision of a klaviyo expert who

Sold-Out Summer Collection Email Campaign for Viral Beauty Brand

Fashion Era • Temps partiel

May 2026 - Present • 2 mos

A celebrity-adjacent beauty brand with massive TikTok following faced the paradox of viral success: their klaviyo email marketing couldn't keep pace with the speed of social media hype, and their klaviyo flows were crashing under the weight of sudden traffic spikes every time an influencer mentioned their products. They needed a klaviyo expert who could build infrastructure as agile as internet culture itself. I engineered a klaviyo setup specifically designed for flash commerce, where klaviyo automation could launch entire email campaigns within minutes of a viral moment, capturing peak interest before it dissipated. The klaviyo email design I created mimicked the ephemeral aesthetic of Instagram Stories, with vertical scrolling formats, tap-to-reveal product details, and embedded social proof that pulled real-time UGC from their hashtag feeds. My klaviyo flows included a "hype cycle" sequence that started with anticipation-building teasers, exploded into launch-day klaviyo campaigns with live inventory counters, and transitioned into scarcity-driven klaviyo automation as stock depleted. The shopify klaviyo integration I built was bulletproofed against traffic surges, with queue systems that prevented checkout crashes and back-in-stock klaviyo flows that managed waitlist expectations transparently. I developed klaviyo email design templates for collaboration drops, where limited-edition colorways or influencer co-created shades required completely different visual languages than the core collection. The klaviyo marketing strategy incorporated sms marketing for instant restock alerts, push notification coordination through klaviyo integration partners, and even brevo automation for their rapidly growing European fanbase. My klaviyo specialist expertise extended to post-purchase klaviyo flows that transformed one-time hype buyers into repeat customers through unboxing experience optimization, tutorial content.