Angela R

B2B Lead Generation & SEO Content Specialist

Fintech • Freelance

Jan 2023 - Present • 3 yrs 7 mos

As a Lead Generation and Content Specialist at Apex Growth Media, I manage end-to-end B2B data extraction and SEO content strategies for a diverse portfolio of international clients, ranging from fast-growing startups to established B2B brands. My primary focus is building high-converting outbound pipelines and boosting organic search visibility to drive measurable business growth. Key Achievements & Daily Responsibilities: • Lead List Development: Successfully built and verified targeted B2B prospect lists for industries including SaaS, Real Estate, E-commerce, and Professional Services. • Advanced Data Scraping: Designed and executed data mining workflows to extract critical business directories, contact info, and market intelligence into clean, actionable datasets. • Deliverability & Quality Control: Achieved a consistent 98%+ email deliverability rate by implementing strict multi-tool verification processes to eliminate spam traps and invalid addresses. • Content & SEO Alignment: Researched high-traffic, low-competition keywords and wrote engaging blog posts and articles that successfully ranked on the first page of Google, driving organic traffic. • Client Strategy: Collaborated directly with sales and marketing teams to define ideal customer profiles (ICPs) and refine targeting criteria for maximum outreach ROI.