
Growth With Ani
Social Media Manager And Content Creator Building Consistent Growth
Compétences

Voir mes services

Expérience professionnelle
Social Media Manager & Content Strategist
Veterans Affairs • Temps partiel
Jan 2024 - Present • 2 yrs 8 mos
eveloped and executed a comprehensive social media strategy for 5 B2C clients, resulting in a collective 45% increase in audience engagement within the first 6 months. Spearheaded the creation of 150+ unique content pieces per month, including graphics, short-form videos, and carousels, using Canva and CapCut. Managed a monthly content calendar for all clients, reducing content creation turnaround time by 30% through strategic batching and scheduling. Implemented a data-driven hashtag strategy, increasing average post reach by 65% for a lifestyle brand client.
Social media manager
Self Employed • Indépendant
May 2022 - Dec 2023 • 1 yr 7 mos
Built the social media presence from the ground up, establishing a consistent brand voice that increased follower count by 200% (to 15,000) in under 18 months. Managed a $2,000 monthly ad spend on Facebook and Instagram, achieving a ROAS of 4.5x through targeted A/B testing and campaign optimization. Designed and produced over 200 high-converting social media ads and organic posts, leading to a 30% increase in direct website traffic. Pioneered a weekly short-form video series featuring product tips, which became the highest-performing content type, generating an average of 10,000+ views per video. Analyzed weekly performance metrics to refine content strategy, resulting in a 35% decrease in cost-per-acquisition for paid campaigns over the year.