Annaya Putri

Product Researcher

Consulting • Temps plein

Aug 2022 - Aug 2024 • 2 yrs

●Dedicated on MyTelkomsel projects, delivering insights that shaped app features, UX strategies, and successful business acquisitions. Doing various method for qualitative research (desk research, landscape analysis, in-depth interview, live observation, etc.) and quantitative research (surveys) ● A sole research contributor for Veronika MyTelkomsel feature enhancement, conducted qualitative and quantitative research to bridge the gap between human and AI customer service for Veronika, MyTelkomsel's AI-powered personal assistant, expanding its functionalities within the Help Center and MyTelkomsel ecosystem. ● Involved in MyTelkomsel Field Research to several cities all over Indonesia (Yogyakarta, Padang, Pekanbaru, and Banyuwangi), to gather information on how to acquire MyTelkomsel users, solve pain points, gather user perception on feature enhancements, and strategically craft research output to hit the expected outcome on how might MyTelkomsel can better serve users’ needs as their telco app. ● Contributing on syariah financial app research, supporting designers in proposing new features initiatives by gathering supporting data from desk research. Benchmark from fintech and banking apps that are successful in the market with emphasizing “product market fit”. ● Take part on Telkomsel Enterprise project pitch, research and stating AI use cases that are beneficial for Telkomsel Enterprise website, by targeting the outcome of engagement increase and enhancing journey from awareness, convert leads, and retaining customers. ● Contributing in health industry project pitch by doing research on best practice for hospital flow, and resulting in a service blueprint with flow that effectively integrates all hospital parties (internal staff and patient). ● Helping craft insights from desk research and UX Audit for automotive company pitching, resulting in their app flow improvement journey

Product Researcher

Digital Agency • Temps plein

May 2022 - Aug 2022 • 3 mos

● Responsible for doing research on re-designing Indonesia’s parliament website (dpr.go.id), fully contributing for the end-to-end process from planning, conducting, delivering reports, and shaping the overall concept proposal of the website. ● Conducted user research to identify accessibility gaps and engagement barriers. Collaborate with designers on crafting the design to solve user’s pain points and improve user journey.