
Hanuman Singh
Social Media Marketing and Influencer Collaborations
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Expérience professionnelle
Social Media & Influencer Collaborations Lead
The Hosteller
Nov 2024 - Dec 2025 • 1 yr 1 mo
Ran Instagram, YouTube and creator collaborations for India's largest backpacker hostel chain. 241 reels with 48.9M public plays, 6 past 1M and 24 past 100K. Creator collab posts averaged 7.6K likes, 3x the account average, across 320+ travel and lifestyle creators. YouTube views more than doubled, from 91.9K to 213.6K.
Marketing Manager
Della Adventure
Aug 2024 - Nov 2024 • 3 mos
Grew Instagram from 110K to 135K followers; 39 reels drew 1.7M+ public plays. Hosted 65+ lifestyle creators for luxury wedding and resort campaigns, and creator collab posts averaged 10.7K likes. Targeted wedding email campaigns hit a 28% open rate. Managed PR agencies, budgets and festive, event-led campaigns.
Deputy Manager, Social Media and Influencer Marketing
NODWIN Gaming
Feb 2023 - Dec 2023 • 10 mos
Social media and creator campaigns for KRAFTON, Kingfisher and NODWIN's esports and music IPs. PUBG Mobile Pro League South Asia: 18M+ impressions, 1.2M+ live viewership, 14.2% peak engagement on Grand Finals day. DreamHack India 2023: 45,000+ attendees, 30+ creators activated. NH7 Weekender 2023: 92% of the ticket target came through social referrals.