Anthony L

Associate Creative Director

Huge • Temps plein

Aug 2022 - Sep 2025 • 3 yrs 1 mo

Led cross-functional creative teams in developing concept-to-launch campaigns across digital, social, and product experience channels, ensuring consistent brand expression and measurable outcomes. Oversaw daily creative reviews and feedback sessions, guiding designers, writers, and motion artists to refine work aligned with client objectives and performance metrics. ▪ Reduced design rework by 30 to 40% by mentoring design and motion teams and implementing scalable pattern libraries. ▪ Accelerated experimentation cycles by 40 to 50% and increased win rates by 85% through establishment of a rapid test cadence. ▪ Transformed performance of an underperforming employee through structured coaching and goal alignment, leading to recognition as Employee of the Year and a subsequent nomination. ▪ Delivered over 15 cross-channel campaigns across CRM, product flows, and paid social, improving design-to-development throughput by 50% through annotated handoffs and clear communication. ▪ Boosted account completions by 50% and cut acquisition costs by 25% through cross-functional collaboration and transparent communication, expanding a client account from 45K to 200K annually. ▪ Advanced diversity, equity, inclusion, and belonging efforts by co-leading mentorship and educational programs, resulting in 30% of mentees earning promotions or raises and a 26% increase in employee satisfaction.

Associate Creative Director

Havas Media Network • Freelance

Mar 2016 - Sep 2021 • 5 yrs 6 mos

Managed and coordinated multi-channel marketing initiatives across web and UX, CRM and email, social media and video, retail and POS, and experiential marketing to ensure cohesive brand messaging and engagement. Oversaw art direction for digital, social, and print assets, maintaining design excellence, visual consistency, and adherence to brand guidelines. ▪ Expanded team from 2 to 25 across design, motion, copy, and strategy, implementing focused reviews that improved on-time delivery by 30%. ▪ Grew account from 200K annually to a 2M retainer by demonstrating measurable impact and developing a scalable program roadmap. ▪ Enhanced release consistency and reduced approval times by 50% through creation of component libraries and motion prototypes. ▪ Revamped a fintech client’s digital marketing strategy, doubling ad impressions from 0.9 to 1.9% CTR, scaling the engagement from 40K to 2M, and building and leading a 20-member creative team over six years.