Apex SEO

SEO Specialist - Off-Page SEO & Link Building

Freelancer.com

Jan 2025 - Present • 1 yr 9 mos

Specializing in Local SEO and Off-Page SEO strategies designed to help small and medium businesses build sustainable online authority and visibility in search results. My work covers the full spectrum of off-page optimization, including: - Local SEO & Citation Building — Google Business Profile optimization, NAP-consistent directory listings, and local search visibility - Off-Page Link Building — manual profile backlinks, Web 2.0 content, forum engagement, and social bookmarking across verified, high-authority platforms - Content-Based Backlinks — guest posting, article submissions, and PDF/document distribution to build topical relevance - Multi-Platform Presence — Q&A engagement, video submissions, and brand mentions across diverse platform types for a natural, well-rounded backlink profile Rather than relying on automated tools or outdated site lists (a common shortcut in this industry that often leads to spam-flagged or dead directories), I manually research and verify every platform before use — checking for activity, relevance, and compliance with current SEO best practices. My approach prioritizes natural link diversity — a healthy mix of dofollow and nofollow sources, industry-relevant platforms, and consistent business information — over inflated numbers that carry little real value. Every project includes a detailed report with live URLs, link types, and account access, giving clients full transparency into the work delivered. My goal is simple: sustainable, white-hat growth that strengthens a business's search presence without risking algorithm penalties.