Ariful

Facebook Ads Manager for Real Estate

Realtor • Freelance

May 2025 - Present • 1 yr 3 mos

I worked as a Facebook Ads Manager in the REALTOR and real estate industry, where I was responsible for creating and managing high-performing ad campaigns to generate quality property leads. My role included audience research, competitor analysis, and building targeted campaigns designed specifically for buyers, sellers, and real estate investors. I managed full-funnel Facebook & Instagram ad strategies, from awareness to conversion, ensuring maximum ROI for real estate businesses. I also handled ad creatives, copywriting, A/B testing, and continuous campaign optimization to reduce cost per lead and improve conversion rates. Additionally, I worked with Facebook Pixel setup and conversion tracking to measure performance accurately and scale successful campaigns effectively. This experience helped me develop a strong understanding of real estate marketing, lead generation strategies, and how to deliver consistent, high-quality results for property-related businesses.

Facebook Lead Generation Specialist For Home Service Business

Plumbing NYC • Freelance

Mar 2025 - Present • 1 yr 5 mos

I recently worked as a Facebook Ads Manager for a plumbing business based in NYC, where I was responsible for planning, creating, and managing high-performing ad campaigns. My role focused on generating qualified local leads through targeted Facebook & Instagram ads. I handled audience research, geo-targeting within NYC, ad copy creation, creative strategy, and continuous campaign optimization to improve ROI and reduce cost per lead. I also monitored performance metrics and adjusted campaigns to ensure consistent lead flow. This experience strengthened my ability to run local service-based ads that drive real customer inquiries and business growth.

Meta Ads Specialist for Shopify Store

Diamond World • Freelance

Feb 2025 - Dec 2025 • 10 mos

I worked as a Facebook Ads Manager for “Diamond World,” a Shopify-based eCommerce store, where I was responsible for planning, creating, and managing high-performing Facebook and Instagram ad campaigns. My role focused on driving targeted traffic, increasing product sales, and improving overall ROI through data-driven advertising strategies. I handled audience research, ad copy creation, creative testing, and campaign optimization to ensure consistent performance improvement. I also worked on conversion tracking and scaling winning campaigns to maximize results. During my work, I focused on lowering ad costs while increasing conversions, helping the store achieve better visibility, engagement, and sales growth through effective social media advertising strategies.