
Arooj Raja
LinkedIn Expert, B2B Lead Generation
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Expérience professionnelle
LinkedIn Branding & Profile Optimization Specialist
Personal Brand Consultancy • Freelance
Dec 2020 - Present • 5 yrs 5 mos
Since 2021, I’ve been helping professionals, entrepreneurs, and business leaders build impactful LinkedIn profiles that grow their network, credibility, and opportunities. My work focuses on: Profile Optimization: Crafting compelling headlines, summaries, and experience sections that highlight clients’ strengths and personal brands. Content & Engagement Strategy: Designing posts and activity plans to increase visibility, engagement, and professional authority. Organic Network Growth: Growing client connections from zero to 5K–6K+ targeted connections through strategic outreach and profile improvements. LinkedIn Coaching: Guiding clients on best practices to maintain a professional and authentic presence online. This experience has enabled me to transform LinkedIn profiles into powerful professional tools, helping clients attract opportunities, collaborations, and recognition in their industries.