Ashley

Lead Game Designer

May 2024 - Jun 2025 • 1 yr 1 mo

As the Lead Game Designer at Leti Arts, I led the design and creative direction across PC and mobile games rooted in African storytelling. I collaborated with cross-functional teams to shape compelling gameplay systems, narratives, and user experiences. Key Contributions: 1. I led game design on titles such as Karmzah, Puzzle Scout 2, and Sweave, balancing educational themes, African heritage, and player engagement. 2. Supported the studio’s growth by contributing to publisher outreach and grant applications for game funding and awards. 3.Created GDDs, puzzle systems, level design and narrative outlines using tools like Miro, and Google Workspace. 4. Mentored junior designers and helped shape internal design workflows. 5. Analyzed in-game metrics (e.g., player retention, feature engagement) to identify design opportunities and develop actionable hypotheses for gameplay improvements. 6. Designed compelling pitch decks for game projects, investor meetings, company profiles, and speaker engagements (G4C and Devcom).

Business Strategist

Dec 2023 - Jun 2025 • 1 yr 6 mos

At Leti Arts, I worked across business strategy, communications, and data analytics to strengthen the studio’s international positioning and project visibility. I led and supported high-stakes submissions, pitch development, budgeting processes, and built analytical frameworks that informed decision-making across multiple game projects. Competitive international selections and recognitions I secured: 1. Puzzle Scout — Honorable Mention, Best Gameplay, Games for Change 2024 2. CEO speaking engagements — Games for Change & Devcom 2024 3. Sweave — Official Showcase Selection, GDoC 2024 4. Leti Arts — Selected Company, Games First Helsinki 2024