Ashrai Jha
Product Designer
Compétences
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Expérience professionnelle
Lead Product Designer
FOX Sports • Temps plein
Aug 2023 - Apr 2026 • 2 yrs 8 mos
Owned end-to-end product design for live content experiences across NFL, MLB, and FIFA World Cup 2026 on mobile, CTV, and desktop, driving a 40% increase in user engagement through iterative testing with 50+ users. Designed real-time match tracking features, shot charts, momentum visualizations, lineup views, and live stats modules, including motion design and microinteractions, serving millions of users across all platforms. Redesigned the FOX Nation Live Electronic Programme Guide across web, mobile, and living room devices, boosting engagement by 20% and lifting content discovery by 30% via WCAG 2.1-informed, accessibility focused design. Established a scalable design system with token-based components and reusable assets, reducing handoff friction and improving team coding efficiency by 20%. Collaborated cross-functionally with engineers, product managers, and stakeholders in an agile environment, communicating design decisions through inventive storytelling and clear design rationale, aligning work to product KPIs, and delivering production-ready designs on tight event-driven timelines. Designed and launched an AI-powered sports assistant enabling real-time game insights via text and voice interactions, increasing feature engagement by 40% and improving user session retention during live events