Abhishek Mishra

Founder & Head of Performance Marketing

Manus • Indépendant

Dec 2014 - Present • 11 yrs 9 mos

As the Founder and Performance Marketing Lead at ROI Scaleup AI International Pvt Ltd, I direct and execute high-ROI digital acquisition strategies for businesses across the UK, USA, Australia, and worldwide. Over the past decade, I have specialized in transforming underperforming paid ad accounts into scalable, predictable revenue engines for local service providers, B2B companies, and e-commerce brands. Core Expertise & Deliverables: Google Ads Precision Strategy: Advanced campaign structuring for Google Search, Performance Max (PMax), Display, Call Ads, and Local Services Ads (LSAs). Designed to lower Cost Per Acquisition (CPA) and boost Quality Scores. Meta & Paid Social Scaling: Data-backed Meta (Facebook & Instagram) ad campaigns tailored for high-intent lead generation, funnel remarketing, and ad creative optimization. Advanced Tracking & Analytics Architecture: End-to-end setup of Google Tag Manager (GTM), Google Analytics 4 (GA4) server-side tracking, custom event attribution, and call-tracking systems to ensure 100% data accuracy. Local Market Dominance & Lead Gen: Specialized PPC funnels engineered specifically for local home services (HVAC, Plumbing, Roofing, Electricians) and high-ticket service providers to generate direct phone calls and qualified inquiries. Conversion Rate Optimization (CRO): Landing page audits, A/B testing, and direct-response ad copywriting to ensure traffic turns into paying clients. At ROI Scaleup AI International Pvt Ltd, my mandate is simple: eliminate wasted ad spend, focus strictly on metric-driven outcomes, and build sustainable advertising systems that deliver clear Return On Ad Spend (ROAS).