Md Asif Kabbya
Meta, Google and TikTok Ads Specialist, Shopify and Conversion Tracking Setup
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Senior Executive, Digital Marketing
Ecommerce • Temps plein
Jan 2025 - Oct 2026 • 1 yr 9 mos
• Planned, launched, and monitored paid advertising campaigns across Meta platforms (Facebook and Instagram), Google Ads, and TikTok Ads. • Supported campaign optimization by reviewing audience targeting, ad creatives, budget allocation, and available performance metrics. • Managed social media activities, including content coordination, page management, audience engagement, and promotional campaigns. • Worked with the Shopify e-commerce store, handling store customization and marketing-related updates to improve the customer journey. • Conducted website audits to identify usability, content, technical, and search-visibility issues, and recommended improvements. • Reviewed website performance data to support campaign reporting and ongoing marketing decisions.