Asmat Zubair

Short-Form Content & Video Specialist

Dec 2021 - Present • 4 yrs 11 mos

I create short-form and long-form video content for brands and businesses, with a focus on strong storytelling, audience attention, brand consistency, and social media performance. My work includes: • Creating short-form video content for TikTok, Instagram Reels, Facebook, and YouTube • Turning ideas, brand assets, and existing content into engaging social media videos • Developing video concepts, hooks, visual direction, and content formats • Editing videos to match each platform's audience and content style • Repurposing long-form content into multiple short-form social media assets • Maintaining consistent visual style and messaging across content • Creating content designed to support brand awareness, engagement, and organic growth • Adapting creative content based on platform trends, audience behavior, and performance I combine video production with social media thinking, ensuring that content is not only visually polished but also aligned with the brand's wider content and growth strategy.

Social Media Manager

Feb 2021 - Present • 5 yrs 9 mos

I am currently working as a Freelance Social Media Manager, handling complete social media operations for multiple clients. My responsibilities include creating content strategies, designing and scheduling posts, managing daily account activity, and engaging with the audience through comments and messages. I focus on organic growth, increasing followers, and generating quality leads through targeted content. I also analyze performance insights and continuously optimize strategies to improve reach and engagement across platforms like Instagram, TikTok, Facebook, and LinkedIn.